About us

Welcome to Baby in Charge, where we believe that every little one deserves to express their unique personality through stylish and comfortable apparel! Founded in 2025 by Rina, our mission is to empower toddlers to embrace their individuality while ensuring their comfort with our thoughtfully crafted clothing.

At Baby in Charge, we take pride in our commitment to using only the softest organic cotton, specially chosen for its gentle touch on delicate skin. Our popular CEO Oversized Sweatshirt is just one example of how we blend fashion with functionality, allowing trendsetting toddlers to shine bright while feeling cozy. Each piece is designed with love and care, featuring cool quotes that inspire confidence and creativity in our little leaders.

We are passionate about creating a world where children can be themselves, free to explore and express their big personalities. Our clothing is not just about style; it’s about nurturing the spirit of adventure and self-expression in every child. Join us on this exciting journey as we celebrate the joy of childhood, one outfit at a time. Together, let’s make every day a chance for our little ones to take charge!